Yo Quiero New Products: Beefy Crunch Burrito

February 10, 2011

Taco Bell, like other fast food locations, has pretty tasty food at very reasonable prices. What I find interesting about it is their ability to crank out new products on a monthly basis, and also advertise them. So throughout the year/as long as I continue this blog, I will do my best to review new Taco Bell products. Reviews will fall under 4 segments: “The Commercial”, “What’s New Here”, “Taste & Volume v. Price” and “My Current Order” I hope that you enjoy this segment 1/4 as much as I enjoy Taco Bell.

Beefy Crunch Burrito

Product: Beefy Crunch Burrito
Release: December 2010
Price: $0.99 (varies by location)

Commercial

Plot: A dude is sitting at a Taco Bell by himself, eating a Beefy Crunch Burrito. He is admiring these two good looking women who are at a different table, and thinking about how they are probably pretty impressed that he is eating something so adventurous. He is playing out a monologue in his head, pointing out the benefits of the burrito and by association, him. When the ladies finally do look over at him, he is predictably embarrassed and awkward. Cut to product voiceover.

Analysis Eh, it’s alright. Stays pretty safely within the bounds of standard Taco Bell commercials, making the assertion that hot girls like guys who eat Taco Bell. Strong message. But, it isn’t very memorable. I had to go back and look up this commercial in order to remember what it was about.

What’s New?

Flamin Hot Fritos

Everything else in this burrito already exists on the menu.

Taste & Volume v. Price

This thing is a steal. It is the Taco Bell trifecta, delicious, filling and cheap. This is the gold standard for which future Taco Bell products should be measured. Granted, I am not a huge eater, but 2 of these is more than enough for a meal. The Flamin Hot Fritos add a unique spice that can’t be found anywhere else on the menu, and also give it almost a crunch wrap supreme mouth feel in burrito form.

The other things in the burrito are pretty much what you’d expect, but I can’t overstate what a great value I think this is. This item will stay in my order as long as it stays on the menu.

My Current Order

(don’t know if this still exists, but this is what I was getting after this product debuted)
$5 Touchdown Box:

  • Crunch Wrap Supreme
  • Beefy Crunch Burrito
  • Regular Taco
  • Cinnamon Twists
  • Drink
  • Advertisements

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